One of the biggest questions all businesses should be asking themselves today is “How do we take advantage of the mobile device that almost all of our key audiences use all the time – employees, customers, partners, vendors, etc.?” And this is the ‘elephant in the room’.
Is it the role of IT departments or business leaders to take the lead on mobile strategy? Should IT be ensuring their client’s website responds perfectly on mobile devices? Should IT be implementing a mobile business strategy to develop native apps to deliver information through the mobile device? Or should it be driven by business leaders who may have a better grasp on their specific business challenges and customer journey?
What is clear is there is a major shift underway with regard to how companies deliver and communicate content, data and information. And this is one of the biggest challenges facing businesses today as the world continues to shift away from only using desktop PCs to mobile computing. For instance, look at how mobile computing and the cloud are making personal computers less relevant.
Expect to see the best IT companies evolve from tactical support to strategic consultants to help businesses look both inside and outside their organisations to determine how best to embrace the growing role of mobile technology in their business.
So what about the phone?
Apple has been renowned for leading the way in consumer technology design and innovation which is personified by the iPhone.
The iPhone 6’s most obvious change from its predecessor is the new larger screen (12cm) bringing it more in line with consumer preferences. But while it’s bigger, the phone is dramatically thinner (6.9mm) and lighter (129g) than its predecessor making it a pleasure to hold and use.
There’s a notable improvement in performance, screen quality and battery life. And there’s a big thumbs up for the tactile edge-free design, amazingly good camera quality, faultless Touch ID security system and integrated payment possibilities.
As usual the price of the new iPhone 6 is pegged slightly above its competitors’ rival smartphones, with the 16GB model retailing for $869, $999 the 64GB model and $1129 for the 128GB model.
Overall the iPhone 6 and IOS 8 operating system appear to have been well received in ‘consumer world’. But while the new iPhone continues to underscore the shift to mobile computing (hence the iPhone 6’s larger screens, faster processor, extra battery life and 128 GB storage capacity), from a consumer technology point of view the new iPhone 6 is hardly ground breaking stuff.
From a business perspective, the release of iPhone 6 and IOS 8 should provide another timely reminder to consider the growing impact of mobile and business – particularly as it applies to the role of IT.
For more product insights into the iPhone 6 checkout Gizmodo Australia’s iPhone 6 Review.
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